Juliet Arnott of Christchurch,New Zealand is working to do just this. She is the creator of 'Rekindle', a social enterprise that rescues discarded wood from construction and demolition projects and turns them into usable furniture. As a social enterprise, 'Rekindle' is a for-profit business, but uses its profits to further its mission - rescuing reusable woods and shielding the world's forests from unnecessary harvesting. The world would be a much better place if more businesses were social enterprises!
Thanks and congratulations to Juliet and all the folks who work with 'Rekindle'!